Bangladeshi semai (vermicelli) is now exported to around 40 countries, with its demand steadily increasing both domestically and internationally. Various brands of Bangladeshi semai have become top-selling festival and event-oriented food products in these markets.It is reported that domestic companies export semai to several countries in America and Europe, as well as neighboring India. Among the key exporters are Pran, Square, Bonoful, Kishwan, Ispahani, Danish, Romania, Kokola, Deco, and Well Food.
With significant investments, advanced technology, and a commitment to quality and hygiene, these companies have positioned semai at the forefront of consumer demand.Bangladeshi expatriates around the world, especially during Eid, have a strong preference for this traditional delicacy. There is also considerable demand among expatriates in India and Pakistan. As a result, the semai market continues to grow both domestically and internationally.The demand for semai in Bangladesh is rising by approximately 5 to 10 percent annually. Corporate manufacturers now dominate this expanding market, reducing the prevalence of unbranded semai sold in open markets. Previously, bakery-made semai held a significant share of the market, but branded products have since taken over.According to local semai producers and marketers, the product is sold year-round in Bangladesh, particularly during major events. However, the highest demand occurs around the two Eid festivals.
Producers note that in recent years, sales have surged not just within the country but also in international markets.Industry data suggests that Bangladesh’s annual semai demand stands between 40,000 and 45,000 tons. Over 40 companies now sell packaged semai, alongside several seasonal businesses that produce festival-specific varieties. However, large companies are leading the industry and have achieved remarkable success in exports in recent years.Industry stakeholders indicate that the semai market has evolved significantly over the past decade. Once considered a festival-exclusive food, semai has now become a staple for many households. The market has undergone a rapid transformation, shifting from traditional, handmade semai to branded, packaged products. International exports have also grown substantially, making the semai industry worth billions of taka.Shafiqur Rahman Bhuiyan, President of the Bangladesh Auto Biscuit and Bread Manufacturers Association, which represents packaged semai producers, stated, “Eating habits in Bangladesh are changing. Previously, semai was consumed primarily during Eid, but now it is in demand throughout the year. As a result, the semai market is expanding.”He further noted, “A decade ago, semai production in the country was less than half of what it is today. Corporate companies have revolutionized the market, and several brands are now exporting semai. Consumers are also more health-conscious, which has contributed to the market’s growth.”Debashish Singh, Head of Business at Danish Food, highlighted the increasing international demand, saying, “A significant market for semai has developed abroad. Around 70 percent of total semai exports are focused on Eid. In these international markets, Bangladeshi semai has become a festival and event-centric product.”Industry insiders categorize the semai market into three segments: semai produced by general bakeries, regional brands, and large-scale industrial manufacturers. Most small bakeries operate seasonally, primarily catering to Eid demand. However, some regional brands remain popular, such as Akbaria in Bogura, North Bengal, along with brands like Asia, Shyamoli, Quality, Khaja Bakery, and Food Village, which distribute semai nationwide.With the entry of large industrial groups into the semai market, small bakeries are gradually reducing production. While locally produced semai was once widespread, rising raw material costs have made it difficult for small and medium-sized enterprises to compete with large corporations.One of Bangladesh’s leading semai brands, Bonoful, has been producing semai since 1989. Shahidul Islam, Managing Director of Bonoful & Company, said, “The demand for packaged semai is rising due to three main factors: changing consumer preferences, increased purchasing power, and growing health awareness. Exports have also expanded to meet the rising demand both at home and abroad. Semai is now consumed not only during Eid but throughout the year.”Following Bonoful, Pran is another major player in the market, producing both laccha and plain semai. Pran-RFL Group’s Deputy General Manager (Public Relations), Touhiduzzaman, stated, “Due to high Eid demand, Pran is operating at full production capacity. This year, our semai business has grown by 25 percent compared to last year. Exports are also thriving, and quality semai is now widely available in both urban and rural areas.”A visit to various markets in Dhaka reveals that a 200-gram packet of laccha semai is being sold for Tk 45 to Tk 50, depending on the brand. A 200-gram packet of plain semai costs Tk 45, while a 400-gram packet of ghee-fried or special semai is priced between Tk 210 and Tk 450.Additionally, open laccha semai is sold at Tk 180 to Tk 220 per kg, while open chikon semai is priced between Tk 120 and Tk 180 per kg.
